Tracking Events
Event tracking is the backbone for creating audiences with the Marin iOS SDK. Events are used to segment (group) similar devices based on custom triggers.
To track custom events, use the following API after having initialized the SDK.
[Marin trackEvent:@"event1" withMetadata:nil];
Event Naming
Events can be named anything. But note that there is one internal event created for all apps named
devices.all_opens
. This name should be avoided for any additional events.
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